Campaign Ad
1998
1. targeting Clinton
2. negative
3. yes
4. it would still be liked
5.

Campaign Ad
2012
1. The ad is targeting Americans
2. Positive
3. It could give some more information
4. This ad was  recent
5. No because I don't feel like the ad gave enough insight

Campaign Ad
1980
1. general public
2. positive message to the people ho vote for carter
3. he relates to the individuals of the public
4. It still would be effective, people want to feel as if they a person of a higher role understand them.